Lively is a rapper who has entered the hip hop arena in the most proficient way being able to collaborate with some big names in the industry at this point of his career.
Taking his father’s second cancer diagnosis in 2012 as a wake-up call the rapper has decided to truly devote himself to his music which has paid off only very shortly afterwards. A trip to the US last year gave him the opportunity to record with one of the most influential hip hop producers of the past 20 years, Scott Storch who is widely known for having produced hit records for Beyonce, 50 Cent, Eminem, Busta Rhymes , Rick Ross, Chris Brown and Tyga amongst others. Next to Storch the rapper has worked with UK rapper Smiler TPM as well as MAC and G-Man of So Solid Crew and also Bizarre from the Detroit based rap group D-12. His first single release ‘Bad Influence’, is a solid proof for his quickly acquired professionalism.
The song is a testament to his way of life, affirming that he’s “moving in the fast lane, no slow ride.” No matter if people believe he’s a “bad influence on them”, Lively is bursting with determination and energy and there’s no going back.
Having built a foundation consisting of musical talent, dedication and hard work Lively has managed to get his first EP release in April 2015 into the best selling rap/ hip hop pre-orders on itunes without the help of any labels or major promotion.
His musical influences vary across the hip hop sphere as well as any other genres he comes across. Lively isn’t interested in copying other artists, he takes his inspiration mainly from everyday life experiences and his own imagination. The rapper, who has both Scottish and Indian roots, has shown perseverance in the ambition to mature his sound and an eagerness to learn from past mistakes. He took part in a rap battle at Jumpoff TV where he, in his own words, “failed epically” and got beaten by another contestant, who got into the season’s finals. But Lively decided to use his defeat in a positive way, cleaned up his act and is now back stronger than before: “The loss made me go back to the drawing board quite literally – new style, new sound, better punch lines.” With an attitude like this there’s no doubt Lively will be here to stay for some time to come.
The single ‘Bad Influence’ is out on 13th February 2016.